CLIENT ZHIBEN
DIRECTION / DESIGN / ANIMATION BY FRAME
PRODUCTION SERVICE BY FINAL FRONTIER
MUSIC & SOUND DESIGN BY FACUNDO CAPECE
CLIENT
ZHIBEN
DIRECTION / DESIGN / ANIMATION
FRAME
PRODUCTION SERVICE
FINAL FRONTIER
MUSIC & SOUND DESIGN
FACUNDO CAPECE
LUXURY skincare brand, ZHIBEN HAS CONTINUED ITS ONGOING COLLABORATION WITH FRAME, ON THIS OCCASION WITH THE VIEW TO CREATING A FILM THAT SHOWCASES THE FUNCTIONALITY OF ITS dermal defender PRODUCTS’ REFILL SYSTEM.
Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.
The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.