CLIENT ZENITH
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
CLIENT
ZENITH
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
NINA LIV
FRAME CONTINUED ITS SUCCESSFUL PARTNERSHIP WITH ZENITH, THIS TIME TO PRODUCE A SERIES OF SHORT FEATURETTES SHOWCASING THE brand new Chronomaster Sport range IN SIX STUNNING COLOURWAYS.
The product itself combines elements of past ZENITH chronograph references such as the tri-colour dial, pump-style pushers and steel bracelet with a ceramic bezel, all in a modern 41mm case - powered by the El Primero 3600 1/10th of a second automatic chronograph movement. The creative challenge was to produce a single film that could convey the dynamic nature of a sports watch, introduce the six distinct timepieces, whilst maintaining the overall sophistication associated with the ZENITH brand.
In addition, each of the six products should have their own unique featurette film in order to provide maximum content across the brand’s various marketing channels. The result is a fast-paced edit that incorporates light play and sweeping camera movements to capture the unique beauty of the Chronomaster Sport.