3D film for Swiss watch brand ZENITH

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CLIENT
ZENITH

AGENCY
AKQA

DIRECTION / DESIGN / ANIMATION
FRAME

SOUND DESIGN
NINA LIV

TO COMMEMORATE ITS 160th year AS ONE OF THE WORLD'S  leading watchmakers, ZENITH TEAMED UP WITH FRAME TO CREATE A SERIES OF SHORT FILMS HIGHLIGHTING AN EXTREMELY LIMITED EDITION RELEASE OF ITS THREE HERO PRODUCTS.

The iconic Pilot, Defy and Chronomaster Sport have each been reissued in a cool Zenith blue monochrome edition to mark 160 years of the brand. Strictly limited to 160 pieces, these unique timepieces have been crafted in ceramic to provide a stunning finish that also underlines Zenith's commitment to mastering the most complicated of materials.

In addition, the brand used the campaign as an opportunity to reintroduce its core collection to the world, featuring the Pilot, Defy and Chronomaster Sport in their original materials and colourways. Reminding the world of why the brand has been synonymous with the future of Swiss watchmaking since 1865.