CLIENT ZEGNA
DIRECTION / DESIGN / ANIMATION BY FRAME
CLIENT
ZEGNA
DIRECTION / DESIGN / ANIMATION
FRAME
FRAME WAS ENGAGED BY ZEGNA TO CREATE A SERIES OF VIGNETTES EXPLORING THE RAW BEAUTY AND craftsmanship OF ITS SECONDSKIN LEATHER. DESIGNED TO BE DISPLAYED ON ITS ULTRA HIGH DEFINITION IN-STORE SCREEN DISPLAYS, THESE MESMERISING SEQUENCES SEEK TO VISUALISE THE unique texture AND superior quality THAT DEFINES SECONDSKIN LEATHER.
Born in the ZEGNA Laboratory from a collaborative blend of tradition and innovation, SECONDSKIN leather captures the generational approach to craftsmanship that has defined ZEGNA for over a century. SECONDSKIN’s unique qualities are ensured by the use of fine New Zealand-sourced calfskin and a highly specialised tanning process. A celebration of craftsmanship and beauty, each pair of Triple Stitch™ SECONDSKIN is a work of art that will stand the test of time.
Measuring just 0.8mm in thickness, SECONDSKIN leather is exceptionally lightweight, soft and durable — making it ideal for uppers and linings. Resistant to creasing so as to maintain its rich appearance and smooth texture over time, the exclusive material features a remarkable ‘memory’ that moulds to your proportions with every journey you make.
