CLIENT ZEGNA
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
CLIENT
ZEGNA
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
NINA LIV
INTRODUCING THE ZEGNA SUMMER 2025 fashion show. ENVISIONED BY ARTISTIC DIRECTOR, Alessandro Sartori, THE COLLECTION CELEBRATES THE UNIQUE CHARACTERISTICS OF OUR FABRIC OF CHOICE FOR SUMMER: OASI LINO.
Oasi Lino’s journey begins in Normandy in northern France, where the world’s most exquisite flax fibres are sourced. After harvest, the fibres are baled before being transported to Italy, where they are transformed by ZEGNA into an array of exquisite Oasi Lino fabrics. Today, the company follows in the footsteps of its founder as they commit to certifying Oasi Lino fibres as 100% traceable from 2024.
Frame was engaged to develop a series of teasers to promote the highly anticipated unveiling of Zegna’s Summer 2025 Collection. The visual concept revolves around the set design for the physical stage in Milan, whereby a field of metal rods protruding through sand form a runway for the models. The teasers were designed to gracefully reveal the stylised landscape - an abstract interpretation of the picturesque fields of Oasi Lino.
R&D, TESTS AND OTHER FUN STUFF FOR THE LUXURY BRAND ZEGNA.