Zegna has launched an exclusive partnership with the label The Elder Statesman

CLIENT
ZEGNA

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
BRUNETTE EDITIONS

ITALIAN luxury fashion house ZEGNA HAS LAUNCHED AN EXCLUSIVE PARTNERSHIP WITH CALIFORNIAN LABEL The Elder Statesman. KNOWN FOR ITS FREE-SPIRITED AESTHETIC, THE ELDER STATESMAN’S psychedelic TIE-DYE PATTERNS AND VIBRANT PALETTE IMPART A PLAYFUL FEEL TO ZEGNA’S IMPECCABLY SOFT OASI CASHMERE.

The cashmere itself is born in Oasi Zegna — the 100km² natural territory in the Italian Alps from which the brand sources the finest of materials, with a strong emphasis on sustainability and responsibility. Given that the creative partnership between ZEGNA and The Elder Statesman features purely cashmere garments, it was imperative to create a 3D film that captures the soft and elegant tactility of the Oasi Cashmere.

Furthermore, the creative challenge was to communicate the union of the two fashion powerhouses by subtly combining the colours synonymous with each brand and by doing so, creating a mesmerising gradient.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.