Zegna has launched an exclusive partnership with the label The Elder Statesman

CLIENT
ZEGNA

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
BRUNETTE EDITIONS

ITALIAN luxury fashion house ZEGNA HAS LAUNCHED AN EXCLUSIVE PARTNERSHIP WITH CALIFORNIAN LABEL The Elder Statesman. KNOWN FOR ITS FREE-SPIRITED AESTHETIC, THE ELDER STATESMAN’S psychedelic TIE-DYE PATTERNS AND VIBRANT PALETTE IMPART A PLAYFUL FEEL TO ZEGNA’S IMPECCABLY SOFT OASI CASHMERE.

The cashmere itself is born in Oasi Zegna — the 100km² natural territory in the Italian Alps from which the brand sources the finest of materials, with a strong emphasis on sustainability and responsibility. Given that the creative partnership between ZEGNA and The Elder Statesman features purely cashmere garments, it was imperative to create a 3D film that captures the soft and elegant tactility of the Oasi Cashmere.

Furthermore, the creative challenge was to communicate the union of the two fashion powerhouses by subtly combining the colours synonymous with each brand and by doing so, creating a mesmerising gradient.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic