Voxel sofa

CLIENT
COMMON SEATING

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
MALTHE RISAGER

WORLD RENOWNED ARCHITECT Bjarke Ingels' COMPANY BIG HAS DEVELOPED THE ULTIMATE MODULAR SOFA SYSTEM FOR COMMON SEATING. FRAME WAS THRILLED TO BE ASKED TO CREATE A FILM THAT VISUALISES THE minimal elegance AS WELL AS THE FLEXIBLE, CUSTOMISABLE NATURE OF THIS FURNITURE PIECE.

The creative concept at the heart of the film derives from the voxel - a three dimensional pixel that represents a value in a three dimensional grid. The voxel forms the core idea behind the design of the sofa itself - allowing elements to move, flip and adapt to each other.

The fully CG film gradually evolves from featuring hard architectural surfaces to the soft surfaces of the Voxel Sofa. We intended to demonstrate the modular system whilst providing inspiration for customers intending to design their own sofa.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.