The Verner Panton Panthella lamp from Louis Poulsen in metallic brass finish

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CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

THE ICONIC PANTHELLA LAMP WAS DESIGNED BY Verner Panton IN 1971 AND REMAINS TODAY, ONE OF HIS MOST POPULAR CREATIONS. THE FILM WAS SELECTED AS THE RECOGNIZED Vimeo Staff Pick.

To commemorate the 50th anniversary of this Danish design treasure, the table lamp is being reissued in three sizes - including for the first time in a stunning metallic brass-finish. As part of an ongoing partnership with Danish lighting design brand Louis Poulsen, Frame was invited to reimagine the Panthella visual universe.

Whilst emphasising the 2021 edition colour palette of brass, chrome, black and orange. This is the directors cut version.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.