CLIENT USM
AGENCY P’INC
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
CLIENT
USM
AGENCY
P’INC
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
NINA LIV
Timelessness, modularity, functionality: VALUES EMBODIED BY USM FOR OVER 60 YEARS. SWISS DESIGN ICON USM HAS BEEN A BYWORD FOR TIMELESS MODULARITY WITH ITS USM HALLER MODULAR FURNITURE SYSTEM - A DESIGN PHILOSOPHY THAT OUTLASTS FLEETING TRENDS AND constantly evolves TO MEET THE DEMANDS OF EVERY GENERATION. USM MODULAR FURNITURE AWAKENS AN INSTINCT FOR PLAY, inspiring AND CELEBRATING THE INGENUITY OF ITS USERS.
The new USM Haller Soft Panel adds a soft and playful touch to the USM product range. The new textile panels come with four magnets and can be easily clicked into the tubular structure of the modular furniture system – no assembly or additional fixtures required. Magnetism creates a completely new experience: playful, soft, and easy.
The furniture’s aesthetics and functionality transform in the blink of an eye, adapting to your mood or changing requirements. Patterns and colours can be combined like pieces of a jigsaw puzzle to form a cohesive whole or an eclectic mix. Every flip brings a new change.
The film explores the contrast of the soft to the touch, warm aesthetic of the panels with the metallic world of the classic design. In addition, the animation aims to convey the endless possibilities of colours and configurations provided by the USM Haller Soft Panel.
This new range is emblematic of the USM spirit: design, functionality, and sustainability in symbiosis.
