CLIENT TISSOT
DIRECTION / DESIGN / ANIMATION BY FRAME
CLIENT
TISSOT
DIRECTION / DESIGN / ANIMATION
FRAME
BOUNDLESS PATHS, ONE DESTINATION. THE TISSOT PR516 Chronograph Mechanical: A NOD TO TISSOT’S DISTINGUISHED 1970 MODEL. CRAFTED WITH A 41MM STAINLESS-STEEL CASE AND A GLASSBOX-STYLE SAPPHIRE CRYSTAL, THIS WATCH IS A TESTAMENT TO sophisticated craftsmanship.
At its heart lies a Swiss manual winding movement, visible through the open caseback, showcasing the intricate mechanics. The PR516 Chronograph Mechanical is an exquisite piece for watch connoisseurs who appreciate timeless design and mechanical precision.
The films are designed to explore the beauty of the Valioux A05.291 movement (featuring an impressive 68-hour power reserve) whilst providing a visual nod to the 70s retro theme of the overarching campaign - "A journey through the mirage".