Takt Sling Lounge Chair

CLIENT
TAKT

DIRECTION / DESIGN / ANIMATION
FRAME

TAKT IS AN environmental AND SOCIALLY RESPONSIBLE DANISH FURNITURE BRAND THAT BRINGS GREAT Nordic craftsmanship AND DESIGN TO THE MASSES WITHOUT LEAVING A LARGE CO2 FOOTPRINT LIKE MANY OF ITS COUNTERPARTS.

In this film we set out to find a big idea that would drive current and potential future films. One overarching concept to communicate TAKT’s core values and principles, regardless of the product, whilst remaining flexible enough to highlight specific features. A concept that could work on both one-product-per-film or multiple-products-per film executions. A concept that would yield high-end photo realistic and original results. A concept that was very clearly true to the TAKT aesthetic with a unified visual language to run though all films. The key word for us here was balance. Keeping our nature in balance.

The balance between great design, while still being affordable. The balance between craftsmanship and innovation - between tradition and playfulness. Inspired by delicately and precisely stacking objects of various form or materials on top of each other, for example seen in art sculptures, we obtain a perfectly balanced and refined creation. Another inspiration can be taken from mobiles (or uro in Danish) that are often gracefully alive and slightly moving. There is something satisfying and refined about observing things neatly balanced on top of each other.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.