CLIENT TAG HEUER
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY GOLDEN HUM
DIRECTION / DESIGN / ANIMATION
MUSIC & SOUND DESIGN
WORN BY racing legends AND MAVERICKS SINCE 1969, THE ICONIC SQUARE-SHAPED TAG HEUER MONACO EPITOMISES THE FEARLESS SPIRIT AND UNDETERRED PASSION THAT CONTINUES TO DRIVE DAREDEVILS PAST THE FINISH LINE OF THE Monaco Grand Prix.
At the avant-garde of contemporary watchmaking, the new ultra-lightweight TAG Heuer Monaco Chronograph offers a bold blend of precision and style, even in the most intense circumstances. So it’s no wonder that the TAG Heuer Monaco is the timepiece of choice for F1 racing champion Max Verstappen. TAG Heuer once again teamed up with Frame to create a film that celebrates the release of the new Monaco Skeleton.
The key creative objective was to highlight the beautiful design and function of the LumiNova dial, whilst revealing the unique skeletal case. The film incorporates a series of blue neon tubes, often combined in a sculptural constellation, providing a vivid background to the timepiece whilst conveying the speed and dynamics of modern racing.