TAG Heuer luxury collection is synonymous with Formula 1 motor racing

CLIENT
TAG HEUER

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
BOX OF TOYS AUDIO

Ever SINCE JACK HEUER PENNED A LANDMARK DEAL WITH Scuderia Ferrari IN 1971 TO BECOME ITS OFFICIAL TIMEKEEPER, TAG HEUER HAS BEEN synonymous WITH Formula 1 MOTOR RACING.

To commemorate the watchmaker’s long-term relationship with the sport, TAG Heuer engaged Frame to create a film that introduces the new F1 colours product, available in the traditional motor racing colours of green, red and yellow. With a high-contrast dial and a high-quality rubber strap, the bold design combines the classic 43mm chronograph look with a sporty twist. In addition, the racing-inspired notches on the bezel is an emblematic feature of  TAG Heuer's luxury collection.

The creative challenge was to capture the thrilling suspense of F1 racing, depicted through the key features of this stunning timepiece. All whilst celebrating the three distinct colourways. Through its sponsorship of legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer's commitment to Formula 1 runs deep and the new F1 colours product truly embodies this.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.