CLIENT TAG HEUER
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY BOX OF TOYS AUDIO
CLIENT
TAG HEUER
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
BOX OF TOYS AUDIO
Ever SINCE JACK HEUER PENNED A LANDMARK DEAL WITH Scuderia Ferrari IN 1971 TO BECOME ITS OFFICIAL TIMEKEEPER, TAG HEUER HAS BEEN synonymous WITH Formula 1 MOTOR RACING.
To commemorate the watchmaker’s long-term relationship with the sport, TAG Heuer engaged Frame to create a film that introduces the new F1 colours product, available in the traditional motor racing colours of green, red and yellow. With a high-contrast dial and a high-quality rubber strap, the bold design combines the classic 43mm chronograph look with a sporty twist. In addition, the racing-inspired notches on the bezel is an emblematic feature of TAG Heuer's luxury collection.
The creative challenge was to capture the thrilling suspense of F1 racing, depicted through the key features of this stunning timepiece. All whilst celebrating the three distinct colourways. Through its sponsorship of legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer's commitment to Formula 1 runs deep and the new F1 colours product truly embodies this.
