TAG Heuer Aquaracer Superdiver in raw titanium and ceramics

CLIENT
TAG HEUER

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FEATURES! Features! FEATURES!

Frame has been over the moon (and under the sea) by getting to play around with the feature rich TAG Heuer Aquaracer Superdiver. Fast paced and traversing the depth of the sea.

We explore the symbiotic relationship between raw titanium, ceramics and design as 3 core pillars of the watch.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic