Range Rover Velar – Insta Campaign

Client Range Rover & Spark44

Concept / Direction / Design / Animation Frame

There are certain high-end brands that simply embody classic design and quality, so when Range Rover approached us with the opportunity to work on the release of their beautiful new Velar model, we jumped at the opportunity. The creative brief was to develop a series of looped animations that accentuate the mesmerising details of the Velar. The project offered us an opportunity to mix photorealism with fantastical animation, culminating in a series of wild and wonderful loops that proved a big hit on Range Rover’s official Instagram account. The above clip is the director's cut edit