The key objective was to faithfully represent the simplicity of good design.

Work
Office
Contact

CLIENT
OPPO

DIRECTION / DESIGN / ANIMATION
FRAME

SOUND DESIGN
WAA

FRAME WAS APPROACHED BY mobile technology powerhouse BRAND, OPPO TO DEVELOP A FILM FOR THE RELEASE OF ITS EXCITING NEW HIGH-END RENO 4 SMARTPHONE.

The resulting pure CG spot was designed to accentuate the phone’s extremely slim profile and its seamless curved screen, whilst developing an organic mesh animation style that highlights the product’s use of premium materials.

Overall, the key objective was to faithfully represent the simplicity of good design.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic