The key objective was to faithfully represent the simplicity of good design.

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OPPO

DIRECTION / DESIGN / ANIMATION
FRAME

SOUND DESIGN
WAA

FRAME WAS APPROACHED BY mobile technology powerhouse BRAND, OPPO TO DEVELOP A FILM FOR THE RELEASE OF ITS EXCITING NEW HIGH-END RENO 4 SMARTPHONE.

The resulting pure CG spot was designed to accentuate the phone’s extremely slim profile and its seamless curved screen, whilst developing an organic mesh animation style that highlights the product’s use of premium materials.

Overall, the key objective was to faithfully represent the simplicity of good design.