Occhio

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CLIENT
OCCHIO

AGENCY
MARTIN ET KARCZINSKI

DIRECTION / DESIGN / ANIMATION
FRAME

GERMAN luxury lighting DESIGN COMPANY, OCCHIO REPRESENTS excellent design, UNIQUE LIGHTING QUALITY, AND "JOY OF USE" AT THE HIGHEST LEVEL. TO COINCIDE WITH THE RELEASE OF ITS UNIQUE GIOIA PRODUCT, THE BRAND REACHED OUT TO FRAME WITH THE REQUEST OF MAKING A FILM THAT CELEBRATES THE beauty of light.

Featuring Danish actor and Occhio brand ambassador, Mads Mikkelsen, the film traces the movement light across various landscapes, whilst also capturing the form and function of the Gioia’s iconic design. The mobile, ring-shaped LED table luminaire with "infinite move", "focus light", and gesture control takes focused working to the next level.  

With a simple hand gesture, one can choose the colour temperature of your choice – whichever suits your mood.

The award-winning Occhio Gioia. For those who strive for new horizons.