The NJP Mini desk lamp from Louis Poulsen, designed by Japanese Nendo Design

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS CONTINUED ITS SUCCESSFUL LONG-TERM COLLABORATION WITH Danish lighting design company, LOUIS POULSEN BY CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness. The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).

NJP Mini is designed by Japanese Nendo Design. The NJP Mini desk lamp excels at creating the perfect working environment illumination. It is highly adjustable and adaptable. The film is inspired by compact living and is set in a space that is as Japanese as it is Nordic.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic