Frame has helped with 3D film and visuals for Nike's Lunar Epic Flyknit

CLIENT
NIKE

DIRECTION / DESIGN / ANIMATION
FRAME & TENDRIL

PRODUCTION COMPANY
BLACKLIST

MUSIC & SOUND DESIGN
JOHN BLACK

RISING FROM THE SURREAL LANDSCAPE OF AN INCREDIBLE ALIEN WORLD, NIKE'S REINVENTED running shoe, THE LUNAR EPIC Flyknit, WAS A PRODUCT LAUNCH OF GALACTIC PROPORTIONS.

Together with Blacklist and a crew of otherworldly talents from around the world, we created this launch film for Nike’s new running shoe, and global Nike in-store installations. It was an A-list team for the project, co-directed by Tendril and Frame. What was totally unique about the project for us was the global collaboration.

Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic