Frame has helped with 3D film and visuals for Nike's Lunar Epic Flyknit

CLIENT
NIKE

DIRECTION / DESIGN / ANIMATION
FRAME & TENDRIL

PRODUCTION COMPANY
BLACKLIST

MUSIC & SOUND DESIGN
JOHN BLACK

RISING FROM THE SURREAL LANDSCAPE OF AN INCREDIBLE ALIEN WORLD, NIKE'S REINVENTED running shoe, THE LUNAR EPIC Flyknit, WAS A PRODUCT LAUNCH OF GALACTIC PROPORTIONS.

Together with Blacklist and a crew of otherworldly talents from around the world, we created this launch film for Nike’s new running shoe, and global Nike in-store installations. It was an A-list team for the project, co-directed by Tendril and Frame. What was totally unique about the project for us was the global collaboration.

Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.