CLIENT NIKE
DIRECTION / DESIGN / ANIMATION BY FRAME & TENDRIL
PRODUCED BY BLACKLIST
MUSIC & SOUND DESIGN BY JOHN BLACK
CLIENT
NIKE
DIRECTION / DESIGN / ANIMATION
FRAME & TENDRIL
PRODUCTION COMPANY
BLACKLIST
MUSIC & SOUND DESIGN
JOHN BLACK
RISING FROM THE SURREAL LANDSCAPE OF AN INCREDIBLE ALIEN WORLD, NIKE'S REINVENTED running shoe, THE LUNAR EPIC Flyknit, WAS A PRODUCT LAUNCH OF GALACTIC PROPORTIONS.
Together with Blacklist and a crew of otherworldly talents from around the world, we created this launch film for Nike’s new running shoe, and global Nike in-store installations. It was an A-list team for the project, co-directed by Tendril and Frame. What was totally unique about the project for us was the global collaboration.
Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents.