Frame partnered with Danish design brand, Montana to show its shelving systems.

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CLIENT
NORMANN COPENHAGEN

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME IS PROUD TO HAVE PARTNERED WITH LEADING DANISH DESIGN BRAND, MONTANA TO DEMONSTRATE THE ENDLESS POSSIBILITIES OF ITS iconic shelving system.

The challenge was to craft a film that effectively explores the 36 modules, 4 depths and 42 colour options in a poetic yet playful manner.

By creating fully CG environments and building the product modules in 3D, we enjoyed the freedom to explore the seemingly endless combinations and the opportunity to present this design icon in the best possible light.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.