CLIENT NORMANN COPENHAGEN
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY WAA
DIRECTION / DESIGN / ANIMATION
MUSIC & SOUND DESIGN
FRAME IS PROUD TO HAVE PARTNERED WITH LEADING DANISH DESIGN BRAND, MONTANA TO DEMONSTRATE THE ENDLESS POSSIBILITIES OF ITS iconic shelving system.
The challenge was to craft a film that effectively explores the 36 modules, 4 depths and 42 colour options in a poetic yet playful manner.
By creating fully CG environments and building the product modules in 3D, we enjoyed the freedom to explore the seemingly endless combinations and the opportunity to present this design icon in the best possible light.