CLIENT MONTANA
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
CLIENT
MONTANA
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
NINA LIV
AS PART OF EXPANDING ITS RANGE, Danish design powehouse Montana HAS RELAUNCHED AN ICONIC MODULAR SOFA. DESIGNED IN 1969 BY ERIK RASMUSSEN AND PREVIOUSLY KNOWN AS THE Paustian MODULAR SOFA, PARADIGM IS AN UPDATED AND CONTEMPORARY EXPRESSION OF RASMUSSEN’S ORIGINAL CONCEPT.
Paradigm is a timeless modular system created to meet the changing needs of the modern interior. From collaborative spaces and hotel lobbies to private lounges and quiet zones, Paradigm adapts effortlessly, to configure, reconfigure and scale within any environment.
In addition, Paradigm features Montana’s innovative updates, including removable covers, fire-retardant foam, interchangeable components and discreet coupling fittings - ensuring durability, maintenance and long-term value.
Frame was engaged to create a film that explores the sculptural expression and graphic precision of the design, whilst underlining the fact that Paradigm offers more than just seating, it provides a system for creating spaces that speak to comfort, clarity and coherence.
