Frame partnered with Danish design brand, Montana to show its shelving systems.

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CLIENT
NORMANN COPENHAGEN

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME IS PROUD TO HAVE PARTNERED WITH LEADING DANISH DESIGN BRAND, MONTANA TO DEMONSTRATE THE ENDLESS POSSIBILITIES OF ITS iconic shelving system.

The challenge was to craft a film that effectively explores the 36 modules, 4 depths and 42 colour options in a poetic yet playful manner.

By creating fully CG environments and building the product modules in 3D, we enjoyed the freedom to explore the seemingly endless combinations and the opportunity to present this design icon in the best possible light.