Louis Poulsen PH Pale Rose designed by Poul Henningsen, now with pale rose glass

Work
Office
Contact

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

SAY HELLO TO PH PALE ROSE. THE WELL-KNOWN AND MUCH-LOVED PH lamp HAS BEEN TRANSFORMED WITH PALE ROSE MOUTH-BLOWN Italien glass shades AND BEAUTIFUL BRUSHED BRASS DETAILS.

Inspired by Poul Henningsen’s fascination with colour and light, Frame partnered with Louis Poulsen to create a film to mark the release of the table and pendant PH Pale Rose lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.

The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where Louis Poulsen transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic