CLIENT LOUIS POULSEN
DIRECTION / DESIGN / ANIMATION BY FRAME
STYLIST MADS LINDHARDT FABER
MUSIC & SOUND DESIGN BY NINA LIV
DIRECTION / DESIGN / ANIMATION
MADS LINDHARDT FABER
MUSIC & SOUND DESIGN
SAY HELLO TO PH PALE ROSE. THE WELL-KNOWN AND MUCH-LOVED PH lamp HAS BEEN TRANSFORMED WITH PALE ROSE MOUTH-BLOWN Italien glass shades AND BEAUTIFUL BRUSHED BRASS DETAILS.
Inspired by Poul Henningsen’s fascination with colour and light, Frame partnered with Louis Poulsen to create a film to mark the release of the table and pendant PH Pale Rose lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.
The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where Louis Poulsen transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.