Louis Poulsen PH Pale Rose designed by Poul Henningsen, now with pale rose glass

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

SAY HELLO TO PH PALE ROSE. THE WELL-KNOWN AND MUCH-LOVED PH lamp HAS BEEN TRANSFORMED WITH PALE ROSE MOUTH-BLOWN Italien glass shades AND BEAUTIFUL BRUSHED BRASS DETAILS.

Inspired by Poul Henningsen’s fascination with colour and light, Frame partnered with Louis Poulsen to create a film to mark the release of the table and pendant PH Pale Rose lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.

The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where Louis Poulsen transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.