The PH Limited Brass is the latest in a series of Poul Henningsen design icons

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CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS CONTINUED ITS SUCCESSFUL LONG-TERM COLLABORATION WITH Danish lighting design company, LOUIS POULSEN BY CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness. The PH Limited Edition Pendant Brass & Table Brass are the latest in a series of Poul Henningsen design icons, in this case, featuring brushed brass with an exquisite hairline detail that follows the lamp’s form and provides a matte finish.

These details that point to quality design and premium craftsmanship provide the perfect foundation to the film’s visual aesthetic. As a collectors item each is engraved with Poul Henningsen’s initials, as a tribute to his original designs.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.