The PH Limited Brass is the latest in a series of Poul Henningsen design icons

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS CONTINUED ITS SUCCESSFUL LONG-TERM COLLABORATION WITH Danish lighting design company, LOUIS POULSEN BY CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness. The PH Limited Edition Pendant Brass & Table Brass are the latest in a series of Poul Henningsen design icons, in this case, featuring brushed brass with an exquisite hairline detail that follows the lamp’s form and provides a matte finish.

These details that point to quality design and premium craftsmanship provide the perfect foundation to the film’s visual aesthetic. As a collectors item each is engraved with Poul Henningsen’s initials, as a tribute to his original designs.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic