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Verner Panton – Panthella

Client Louis Poulsen

Client Louis Poulsen Direction / Design / Animation Frame Sound Design Nina Liv Stylist Mads Lindhardt Faber

    Frame has continued its successful long-term collaboration with Danish lighting design company, Louis Poulsen by creating a series of films to unveil the brand’s new 2022 Collection.⁠⁠

    The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.⁠⁠

    The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).

    Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film we explore the Panthella lamp and its unique shape characterised by its use of half circles.