Louis Poulsen Verner Panton Panthella

CLIENT LOUIS POULSEN
DIRECTION / DESIGN / ANIMATION BY FRAME
STYLIST MADS LINDHARDT FABER
MUSIC & SOUND DESIGN BY NINA LIV

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS CONTINUED ITS SUCCESSFUL LONG-TERM COLLABORATION WITH Danish lighting design COMPANY, Louis Poulsen BY CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.⁠⁠

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness. The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).

Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film we explore the Panthella lamp and its unique shape characterised by its use of half circles.