Louis Poulsen Panthella is synonymous with colors and geometric patterns

Work
Office
Contact

CLIENT
LOUIS POULSEN

DIRECTION / DESIGN / ANIMATION
FRAME

STYLIST
MADS LINDHARDT FABER

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS CONTINUED ITS SUCCESSFUL LONG-TERM COLLABORATION WITH Danish lighting design COMPANY, Louis Poulsen BY CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.⁠⁠

The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness. The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).

Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film we explore the Panthella lamp and its unique shape characterised by its use of half circles.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic