Kvadrat, the global leaders in textiles, shows their new product Really

CLIENT
KVADRAT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME WAS THRILLED TO PARTNER WITH THE global leaders in textiles, KVADRAT TO CREATE A FILM THAT SHOWCASES THE groundbreaking products DEVELOPED BY REALLY.

The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat. The creative challenges was to communicate Really’s unique approach to up-cycling textiles, in order to create materials that challenge the design and architecture industries.

To rethink their use of resources and to design their products with a circular economy in mind. By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic