Kvadrat, the global leaders in textiles, shows their new product Really

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CLIENT
KVADRAT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME WAS THRILLED TO PARTNER WITH THE global leaders in textiles, KVADRAT TO CREATE A FILM THAT SHOWCASES THE groundbreaking products DEVELOPED BY REALLY.

The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat. The creative challenges was to communicate Really’s unique approach to up-cycling textiles, in order to create materials that challenge the design and architecture industries.

To rethink their use of resources and to design their products with a circular economy in mind. By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.

Frame

Bredgade 25E

DK - 1260 Copenhagen

+45 3332 5553
info@frame.dk

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.