CLIENT KVADRAT
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY WAA
CLIENT
KVADRAT
DIRECTION / DESIGN / ANIMATION
FRAME
MUSIC & SOUND DESIGN
WAA
FRAME WAS THRILLED TO PARTNER WITH THE global leaders in textiles, KVADRAT TO CREATE A FILM THAT SHOWCASES THE groundbreaking products DEVELOPED BY REALLY.
The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat. The creative challenges was to communicate Really’s unique approach to up-cycling textiles, in order to create materials that challenge the design and architecture industries.
To rethink their use of resources and to design their products with a circular economy in mind. By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.