3D film for the watch brand Hublot, unveiling a new Big Bang timepiece

CLIENT
HUBLOT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME WAS THRILLED TO BE ENGAGED BY THE Swiss luxury watch brand Hublot, WITH THE VIEW TO CREATING A PRODUCT FILM FOR THE UNVEILING OF A NEW VERSION OF THE Big Bang timepiece, CHRISTENED MILLENNIAL PINK, DESIGNED IN COLLABORATION WITH GARAGE ITALIA AND LAPO ELKANN.

The tone of the film was designed to reflect the true spirit of the Millennial Pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity.

Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style. The combination of photoreal CG, split screen layouts and 2D typography creates a dynamic aesthetic that conveys the bold, youthful spirit of the product, whilst still honouring the sophistication of the Hublot brand.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic