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Hublot Big Bang
Millennial Pink

Client Hublot

Direction / Design / Animation Frame Sound Design waa

In an ever-changing world, Hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, christened Millennial Pink, designed in collaboration with Garage Italia and Lapo Elkann. A new approach to timekeeping, one which looks to the future, setting trends. More than a watch, it is a state of mind. Gender Neutral.

Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity. Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style.

The highly versatile Big Bang Millennial Pink is supplied with two straps. The first is made from rubber and has a deployant buckle made from titanium covered with a decorative layer of the same anodised and satin-finished millennial pink aluminium as the case.

The second strap is a mix of Velcro and knitted PES fabric, and is secured with a sporty buckle in millennial pink anodised and polished aluminium. The two straps are easily interchangeable thanks to Hublot's exclusive patented One Click system. Disruptive, creating new codes for traditional luxury, the Big Bang Millennial Pink, will only be available in a very exclusive limited edition of 200 pieces.