3D film for the watch brand Hublot, unveiling a new Big Bang timepiece

CLIENT
HUBLOT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
WAA

FRAME WAS THRILLED TO BE ENGAGED BY THE Swiss luxury watch brand Hublot, WITH THE VIEW TO CREATING A PRODUCT FILM FOR THE UNVEILING OF A NEW VERSION OF THE Big Bang timepiece, CHRISTENED MILLENNIAL PINK, DESIGNED IN COLLABORATION WITH GARAGE ITALIA AND LAPO ELKANN.

The tone of the film was designed to reflect the true spirit of the Millennial Pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity.

Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style. The combination of photoreal CG, split screen layouts and 2D typography creates a dynamic aesthetic that conveys the bold, youthful spirit of the product, whilst still honouring the sophistication of the Hublot brand.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.