Case for Hublot Big Bang One Click

CLIENT
HUBLOT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
ALEXANDER BERNSEN

A LOT OF COLOURS. A LOT OF diamonds AND A DASH OF ROSE GOLD. Hublot AND FRAME ONCE AGAIN TEAMED UP, TO SHOW OFF THEIR NEW COLOUR OPTIONS IN A PLAYFUL MANNER FOR THE Big Bang One Click WATCH.

The main objective was to devise a film that progressively becomes more and more energetic as increasingly saturated options are introduced. The style options for the watch are limitless as the one-click system allows you to easily switch depending on mood.

The central creative concept was extended to the set design as it evolves and changes dynamically. More energy! And diamonds.

Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. We direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. We are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Our work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic