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Hublot Big Bang One Click

Client Hublot

Client Hublot Direction / Design / Animation Frame Sound Design Alexander Bernsen

    A lot of colours. A lot of diamonds and a dash of rose gold. Hublot and Frame once again teamed up, to show off their new colour options in a playful manner for the Big Bang One Click watch.

    The main objective was to devise a film that progressively becomes more and more energetic as increasingly saturated options are introduced. The style options for the watch are limitless as the one-click system allows you to easily switch depending on mood.

    The central creative concept was extended to the set design as it evolves and changes dynamically. More energy! And diamonds.