Case for Hublot Big Bang One Click

CLIENT
HUBLOT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
ALEXANDER BERNSEN

A LOT OF COLOURS. A LOT OF diamonds AND A DASH OF ROSE GOLD. Hublot AND FRAME ONCE AGAIN TEAMED UP, TO SHOW OFF THEIR NEW COLOUR OPTIONS IN A PLAYFUL MANNER FOR THE Big Bang One Click WATCH.

The main objective was to devise a film that progressively becomes more and more energetic as increasingly saturated options are introduced. The style options for the watch are limitless as the one-click system allows you to easily switch depending on mood.

The central creative concept was extended to the set design as it evolves and changes dynamically. More energy! And diamonds.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.