Case for Hublot Big Bang One Click

CLIENT
HUBLOT

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
ALEXANDER BERNSEN

A LOT OF COLOURS. A LOT OF diamonds AND A DASH OF ROSE GOLD. Hublot AND FRAME ONCE AGAIN TEAMED UP, TO SHOW OFF THEIR NEW COLOUR OPTIONS IN A PLAYFUL MANNER FOR THE Big Bang One Click WATCH.

The main objective was to devise a film that progressively becomes more and more energetic as increasingly saturated options are introduced. The style options for the watch are limitless as the one-click system allows you to easily switch depending on mood.

The central creative concept was extended to the set design as it evolves and changes dynamically. More energy! And diamonds.