HAY Pier System, designed by renowned French designers Ronan & Erwan Bouroullec

CLIENT
HAY

DIRECTION / DESIGN / ANIMATION
FRAME

PRODUCT DESIGN
RONAN & ERWAN BOUROULLEC

FRAME HAS AGAIN PARTNERED WITH LEADING DANISH DESIGN COMPANY, HAY TO CREATE A FILM FOR ITS ELEGANT AND highly versatile Pier System product. DESIGNED BY INTERNATIONALLY-RENOWNED FRENCH DESIGNERS Ronan & Erwan Bouroullec.

Pier System is a multifunctional storage system developed to accommodate and adapt to modern lifestyle requirements. Featuring a flat-pack design that is easy to assemble, reconfigure and recycle, the simple construction provides a flexible shelving solution for organising and storing a multitude of items. The core creative concept was built around showcasing the various colours and set configurations that can be combined with each other.

Enabling the user to incorporate work, wardrobe or organisational functions into most rooms and environments, from living rooms and bedrooms to entrance halls and office areas. In addition, the original Bouroullec design sketches were integrated into the environment as a means of underlining the elegant simplicity of the system and capturing the original creative vision of the designers.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.