CLIENT HAY
DIRECTION / DESIGN / ANIMATION BY FRAME
PRODUCT DESIGN BY RONAN & ERWAN BOUROULLEC
CLIENT
HAY
DIRECTION / DESIGN / ANIMATION
FRAME
PRODUCT DESIGN
RONAN & ERWAN BOUROULLEC
FRAME HAS AGAIN PARTNERED WITH LEADING DANISH DESIGN COMPANY, HAY TO CREATE A FILM FOR ITS ELEGANT AND highly versatile Pier System product. DESIGNED BY INTERNATIONALLY-RENOWNED FRENCH DESIGNERS Ronan & Erwan Bouroullec.
Pier System is a multifunctional storage system developed to accommodate and adapt to modern lifestyle requirements. Featuring a flat-pack design that is easy to assemble, reconfigure and recycle, the simple construction provides a flexible shelving solution for organising and storing a multitude of items. The core creative concept was built around showcasing the various colours and set configurations that can be combined with each other.
Enabling the user to incorporate work, wardrobe or organisational functions into most rooms and environments, from living rooms and bedrooms to entrance halls and office areas. In addition, the original Bouroullec design sketches were integrated into the environment as a means of underlining the elegant simplicity of the system and capturing the original creative vision of the designers.