Zhiben luxury skincare

CLIENT
ZHIBEN

DIRECTION / DESIGN / ANIMATION
FRAME

PRODUCTION SERVICE
FINAL FRONTIER

MUSIC & SOUND DESIGN
FACUNDO CAPECE

ZHIBEN, A GLOBAL LEADER IN luxury skincare PRODUCTS, ONCE AGAIN TEAMED UP WITH FRAME AND FINAL FRONTIER TO CREATE A FILM INTRODUCING AN EXCITING new addition TO ITS RANGE. THE DERMAL PUREFINER NIGHT CREAM PROVIDED AN OPPORTUNITY FOR THE CREATIVE TEAM TO craft a film CENTERED AROUND THE THEME OF HOLINESS, WITHOUT EXPLICIT RELIGIOUS CONNOTATIONS.

The result is an experience that transcends the ordinary, inviting the audience into a realm of serene and sublime existence. Striking a careful balance between being succinct and contemplative. Inspired by the interplay of night and day, the lighting design played a pivotal role, culminating in a "rise and shine" motif.

All whilst maintaining focus on the elegant, signature design of the Zhiben packaging as well as the purity of the product itself as liquid drops ascend and converge in a poetic fashion.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.