CLIENT B&B ITALIA
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
DIRECTION / DESIGN / ANIMATION
MUSIC & SOUND DESIGN
FRAME WAS ENGAGED BY ITALIAN DESIGN POWERHOUSE B&B Italia TO CREATE A FILM THAT CAPTURES THE BEAUTY AND ELEGANCE OF ITS iconic UP Chair.
The team at B&B Italia are committed to creating the most innovative, iconic and timeless design furniture with an uncompromising passion for premium quality. Designed in 1969, the Up Chair has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric.
The creative challenge was to develop a playful, semi-abstract concept that remains true to the design language of the Up, whilst showcasing its iconic form and premium materials.