B&B Italia's beautiful and iconic Camaleonda sofa designed by Mario Bellini

CLIENT
B&B ITALIA

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
NINA LIV

FRAME WAS ENGAGED BY ITALIAN DESIGN POWERHOUSE B&B Italia TO CREATE A FILM THAT CAPTURES THE BEAUTY AND ELEGANCE OF ITS ICONIC Camaleonda sofa.

The team at B&B Italia are committed to creating the most innovative, iconic and timeless design furniture with an uncompromising passion for premium quality. In terms of Camaleonda, the creative challenge was to highlight the product’s exquisite details such as the seat module, the backrest and armrest, and the characteristic capitonné design, still manufactured today with the innovative system of cables, hooks and rings created by Mario Bellini in 1970 - defining its characteristic look and modularity.

The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric nature that allows one to define their home environment whilst also adapting to an evolving taste and to the dynamic needs of those using it - always maintaining its unique identity.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.