Film for Balenciaga, unveiling the French brand’s new zen shoe.

CLIENT
BALENCIAGA

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
OLE KROGSTAD

FRAME PARTNERED WITH LUXURY FASHION HOUSE Balenciaga, TO PRODUCE A FILM UNVEILING THE FRENCH BRAND’S NEW Zen shoe.

Primarily consisting of live action footage, that Frame directed & shot in Denmark together with Balenciaga, with surrounding environment designed in 3D.

The spot attempts to capture the kinetic energy and graceful movement of high-performance athletes in slow motion.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.