Film for Balenciaga, unveiling the French brand’s new zen shoe.

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CLIENT
BALENCIAGA

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
OLE KROGSTAD

FRAME PARTNERED WITH LUXURY FASHION HOUSE Balenciaga, TO PRODUCE A FILM UNVEILING THE FRENCH BRAND’S NEW Zen shoe.

Primarily consisting of live action footage, that Frame directed & shot in Denmark together with Balenciaga, with surrounding environment designed in 3D.

The spot attempts to capture the kinetic energy and graceful movement of high-performance athletes in slow motion.