The branding film was used to communicate how to combine and build your own pair

CLIENT
AIAIAI

DIRECTION / DESIGN / ANIMATION
FRAME

SOUND DESIGN
OLE KROGSTAD

FRAME WAS ENGAGED TO DEVELOP FOUR FILMS FOR THE FAMOUS DANISH AUDIO DESIGN COMPANY AIAIAI, FEATURING THE WORLD'S first modular headphone system. THE UNIQUE SYSTEM ALLOWS YOU TO CREATE YOUR OWN HEADPHONE CONFIGURATION FROM OVER 1000 COMBINATIONS

Our challenge was to use the four branding films to communicate how to combine and build your own pair, whilst showcasing the modularity of the TMA-2 system. The creative director of AIAIAI, Peter Michael Willer shared his thoughts on the development process and final outcome: “The collaboration with Frame worked really well and they were very responsive to our feedback and ideas.

The 3D technology and method makes it possible capture a lot of things that would have been extremely difficult in a regular film shoot and in the end I think we got a brilliant set of films - perfect for us and especially the social platform with short attention spans and limited duration".

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.