Montblanc Rabbit is a luxury pen from German luxury goods brand Montblanc

CLIENT
3i

DIRECTION / DESIGN / ANIMATION
FRAME

PRODUCTION SERVICE
FINAL FRONTIER

MUSIC & SOUND DESIGN
WAA

GLOBAL LEADER IN CUTTING-EDGE home technology AND MOBILE ROBOTICS, 3i APPROACHED FRAME TO CREATE A FILM THAT UNVEILS ITS NEW SMART FLOOR CLEANING STATION.

An elegant addition to any living space, the product features a distinctive burgundy and gold design - including an iconic pattern inspired by classic Parisian architecture. The pattern itself provides a striking graphical motif throughout the film and an effective visual counterpoint to the product-centric imagery.

3i aspires to redefine the boundaries of both product innovation and design. 

As testament to that mission, to craft its new autonomous robotic vacuum device the Shenzhen-based company collaborated with renowned designer, Damian O’Sullivan, who has previously created luxury home goods for brands like Versace, Louis Vuitton, and Hermès.

The project marks another successful collaboration between Frame and its Asia-based production service partner Final Frontier.

At FRAME we direct, art direct and produce creative product-centric 3D narratives primarily for luxury brands. Our approach is deeply collaborative; we work closely with clients and team up with agencies globally to deliver top-tier visual narratives. We are located in Copenhagen, Denmark and specialize in motion design for the luxury goods segment. With 17 years in the business, we've earned the trust of prestigious brands like Balenciaga, ZEGNA, Hublot, B&B Italia, Montblanc, Zenith, TAG Heuer, Bang & Olufsen, Louis Poulsen, Tissot, Montana and many more. We'd love to chat with you about how our services can help your brand stand out. Feel free to get in touch anytime to set up a chat that works for you.