Viaplay Fighting

Client : Viaplay

Viaplay latest offering Viaplay Fighting, is an on-demand channel showing championship boxing and MMA.

Frame directed and executed this balls to the wall promo that throws you from the sweaty gyms into the roaring center of the octagon. We see the fighters, the elite of the elite, being at the pinnacle of physical conditioning which is being reflected in the bold but science inspired design.