TV3 Idents

Client TV3

Production Company / Direction / VFX Frame Concept / Design / Creative Direction Man vs Machine Still Photography Thomas Loof Music & Sound Design Box of Toys Audio

    We were approached by Man vs Machine, who were working on the rebrand for TV3 Denmark, to collaborate in the creation of six idents for the huge relaunch.They wanted to have a magazine-like quality to the pictures of beautiful Danish homes getting flooded by TV3 logo balls.

    Since the idents of course had to be live action spots but needed to have this interior mag-like quality, we needed to do things a bit different this time. Realizing that we would never be able to achieve this look with lamps and live action cameras we deviced a plan that would consist of a world class interior photographer, a team of German LIDAR (3D scanning) guys and interior stylists. By projection mapping the beautiful photoshopped stills onto the 3D scans, we could move around inside the stills as if we had a live action camera.

    The balls were then simulated, rendered and composited into the shots afterwards using a mix of Maya, Cinema 4D, Vray and Nuke.