Ultimate Fighter 23
Client : FOX Sports US
Frame made the package for the Ultimate Fighter 23.
Along with an extensive toolkit of fighter ID’s, on-air bits and bobs we created the teaser and launch promo.
The idea was to represent the mental struggle of the athletes as they overcome their doubts and strive for greatness.
We contrasted raw glitchy typography with a more graceful and delicate aesthetic to represent the range of emotion and demands of the sport of MMA.
Credits
Motion Design Studio
Frame
EVP, Head of Marketing
Robert Gottlieb
SVP, On-Air Promotions
Bill Battin
VP, Production
Keith Hritz
VP, Creative
Blake Danforth
Creative Director
Evan Mathis
Director
Tom Crate
Creative Director
Anders Schroder
Executive Producer
Thomas Bay
Director, On-Air Promotions
Claudina Mercado
Post Producer
Louise Bejerholm
Design
Sebastian Onufszak
Design
Jacob Linnemann
Animation
Tom Crate
Animation
Jacob Linnemann
Animation
Alex Kogan
Animation
Sacha Wechselmann
Editor
Jeff Skinner
Flame
Kevin Prendiville
Sound Design
Christopher Fina
Credits
Motion Design Studio
Frame
EVP, Head of Marketing
Robert Gottlieb
SVP, On-Air Promotions
Bill Battin
VP, Production
Keith Hritz
VP, Creative
Blake Danforth
Creative Director
Evan Mathis
Director
Tom Crate
Creative Director
Anders Schroder
Executive Producer
Thomas Bay
Director, On-Air Promotions
Claudina Mercado
Post Producer
Louise Bejerholm
Design
Sebastian Onufszak
Design
Jacob Linnemann
Animation
Tom Crate
Animation
Jacob Linnemann
Animation
Alex Kogan
Animation
Sacha Wechselmann
Editor
Jeff Skinner
Flame
Kevin Prendiville
Sound Design
Christopher Fina
