Ultimate Fighter 23
Client : FOX Sports US
Frame made the package for the Ultimate Fighter 23.
Along with an extensive toolkit of fighter ID’s, on-air bits and bobs we created the teaser and launch promo.
The idea was to represent the mental struggle of the athletes as they overcome their doubts and strive for greatness.
We contrasted raw glitchy typography with a more graceful and delicate aesthetic to represent the range of emotion and demands of the sport of MMA.