Ultimate Fighter Season 23

Client FOX Sports

Creative Direction / Design / Animation Frame EVP, Head of Marketing Robert Gottlieb SVP, On-Air Promotions Bill Battin VP, Production Keith Hritz VP, Creative Blake Danforth Creative Director Evan Mathis Director, On-Air Promotions Claudina Mercado Editor Jeff Skinner Flame Kevin Prendiville Sound Design Christopher Fina

    Frame made the package for the Ultimate Fighter 23.

    Along with an extensive toolkit of fighter ID’s, on-air bits and bobs we created the teaser and launch promo.

    The idea was to represent the mental struggle of the athletes as they overcome their doubts and strive for greatness.

    We contrasted raw glitchy typography with a more graceful and delicate aesthetic to represent the range of emotion and demands of the sport of MMA.