We teamed up again with the awesome guys at Tendril for the second phase of Nike's LunarEpic launch campaign. Here the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.
The task was to take Nike's creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline "run forever". The manifestation was a 45sec film, key print and digital hero' visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting.