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New Order

Client HAY

Direction / Design / Animation Frame

Frame has created a brand film for the new versatile and modular shelving and storage system New Order product from Danish furniture design company HAY.

The challenge was to create a pure CG film that visualises the ultra-simple system architecture, whilst illustrating its complex multi-purpose functionality - customisable to a myriad of environments and tastes.

Frame is proud to have partnered with HAY, a like-minded brand whose vision is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers.