Louis Poulsen – PH Whole Numbers

Client Louis Poulsen

Client Louis Poulsen Direction / Design / Animation Frame Sound Design Nina Liv Stylist Mads Lindhardt Faber

    Frame has continued its successful long-term collaboration with Danish lighting design company, Louis Poulsen by creating a series of films to unveil the brand’s new 2022 Collection.The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.The team assembled for the ambitious, five-film project included the very talented Mads Lindhardt Faber (Stylist) and Nina Liv (Sound Design).This 1930's lamp was originally created for the architectural Copenhagen masterpiece Radiohuset (The Radio House) as an on-air light. Consequently, the film features the iconic round VL Studio lamp rolling through various interiors inspired by the design of Radiohuset lighting up the scenes.Louis Poulsen has, for the first time in more than 80 years, made this lamp available to the public.