Jack & Jones

Client Jack & Jones

Art Direction / Animation Frame

    To coincide with the opening of a brand new flagship store in Amsterdam, Frame was engaged by JACK & JONES to create a new film for instore that would truly capture the spirit of the brand.We pursued a direction that incorporates typo, model imagery and icon elements in a 2D environment with a high tempo animation style. The eye-catching result was displayed in a multi-screen takeover throughout the Amsterdam interior.