Frame was asked to create in-store identity for the clothing brand JACK & JONES.
JACK & JONES is quality fashion for young men. It sells through over 1000 JACK & JONES stores across 38 countries and thousands of wholesale partners around the world. JACK & JONES came out of a love for denim. It was born in 1990 and jeans are still the core business.
JACK & JONES works to enrich the heritage of authentic jeanswear by respecting the history, while pushing the craft on through innovative treatments and designs.