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Hublot Integral Titanium

Client Hublot

Direction / Design / Animation Frame Sound Design Waa

Swiss luxury watch brand, Hublot engaged Frame to create a film for its beautiful new Big Bang Integral Titanium.

The focus of the ensuing film was the materiality of titanium - its lightness and the fact that it simply displays the best relationship between resistance and weight of any material.

The slightly brushed metallic sheen provides a stunning finish, which served as a key focal point for the spot.