The values that define BoConcept influenced the style and concept of this spot. The effortless and satisfying process it is to creatively customize your living space, while expressing your own unique style.
The playful and imaginative girl in this spot does exactly that, by using her imagination and simply sketching out the interior layout of her new home. In post, we designed an organic sketch-line in 3D that emerge from the tip of her finger.
All shots were carefully camera-tracked so the pencil strokes looked completely integrated with the footage and her movements.