Frame was engaged to develop four films for the famous Danish audio design company AIAIAI, featuring the world's first modular headphone system. The unique system allows you to create your own headphone configuration from over 1000 combinations.
Our challenge was to use the four branding films to communicate how to combine and build your own pair, whilst showcasing the modularity of the TMA-2 system.
The creative director of AIAIAI, Peter Michael Willer shared his thoughts on the development process and final outcome: “The collaboration with Frame worked really well and they were very responsive to our feedback and ideas.
The 3D technology and method makes it possible capture a lot of things that would have been extremely difficult in a regular film shoot and in the end I think we got a brilliant set of films - perfect for us and especially the social platform with short attention spans and limited duration".